“Our aim was to develop a superior product that would enable all patients – irrespective of the degree of malocclusion – to enjoy the benefits of discreet and aesthetic dental correction,” explains Dr. Dr. Friedrich Widu, co-founder and clinical director of 2C DENTAL AG. A goal that the dedicated team of the start-up achieved with the marketability of the patented 2CLEAR ™ SYSTEM.
With sound expertise in the field of orthodontics and extensive know-how in start-ups and successful marketing and distribution structures, the experienced management team of 2C DENTAL AG launched a revolutionary treatment system which combines the advantages of bracket treatment with the aesthetic demands of aligner therapy onto the market in 2019. The company’s own subsidiary in Arlington, Texas, United States, has already begun generating revenue thanks to scalable online ordering and digital design processes and state-of-the-art manufacturing technologies (3D printing). The start-up is currently working on implementing the clearly defined strategy for expanding into target markets in the United States and the European Union.
Lea A. Ellermeier
CEO and Co-Founder
Lea Ellermeier is a serial entrepreneur and co-founder of REPLICATE Dental Technologies and Lingualcare, Inc., a Dallas, Texas based dental technology company that developed and marketed disruptive technology for the mass customization of invisible, orthodontic braces with operations in the U.S., Germany and Mexico. Lingualcare won the prestigious Dallas 100 Entrepreneur Award in 2007 for being one of the fastest growing, most dynamic companies in Dallas. Lingualcare was purchased by 3M Company in November, 2007.
Lea founded Lingualcare after three years with OraMetrix ( now Dentsply), a healthcare technology company that developed platform technologies for dental imaging, orthodontic treatment planning and mass customization of orthodontic archwires. At OraMetrix Lea served as vice president of marketing and sales. Prior to OraMetrix, Lea served in leadership roles at AutoTester, a QA software and professional services company, XTRA On-Line, an internet travel start-up, Micrografx, a developer of Windows graphics applications, and GeoWorks in Berkeley, California where she started her career as product manager.
Lea has a B.A. in Political Science (Cum Laude) from the University of Texas El Paso and an M.B.A. from the Thunderbird School of Global Management in Glendale, AZ. She is the author of Finding the Exit; It’s Not Where You Start It’s Where You Finish and is a frequent speaker at industry and entrepreneurial events.
Dr. Dr. Friedrich Widu,
Dr. Friedrich Widu is an orthodontic specialist, inventor and entrepreneur who has spent more than twenty years in clinical practice. He opened his first practice in 2001 and currently operates a chain of 6 clinics, including two MVZ Smilike practices in Berlin and Hamburg which exclusively focus on adult treatment with aligners. Dr. Widu is an early adopter of Invisalign and one of their largest customers in Europe, regularly treating 400 patients per year.
Dr. Widu completed his dental training and went to do his doctoral thesis at the University of Bonn. From 1997 to 2000 he served as a research assistant at the Polyclinic for Orthodontics of the Heinrich Heine University Düsseldorf under Prof. Drescher, winning the Science Award of the German Society of Orthodontics (poster prize) along with this teammates.
A sought after speaker, Dr. Dr. Widu regularly lectures at industry events and teaches courses on the topics of aligner therapy, lingual orthodontics and the 2Clear System.
Dr Christian Schultz,
Chairman of the Supervisory Board
- Specialist in orthodontics since 2000
- Since 2001 in own practice
- Member of national and international professional associations
- On the TOP Focus doctor list since 2012-2019,
- Co-author of several standard textbooks in orthdontics
- Since 15 years co-owner of several medical technology companies in the field of ophthalmology, dental, wound care and IT Company
- Investor and Business Angel in Start-ups for more than 20 years with its own venture capital fund
- 2013 Business Angel of the Year in Germany
- Since 2013 member of the “Heaven of Frame” of the Business Angel Network Germany
Are you ready to smile with confidence?
Have you always wanted straight teeth but worried that the available options weren’t aesthetic enough, or would take too long? Then the 2CLEAR ™ SYSTEM is the right choice for you. No matter how complex your dental situation may be, we’ll have you smiling fast! Our patented two-phase treatment allows us to treat even the most difficult problems without compromising aesthetics or comfort. It is fast, effective and easy.